Google have announced that from 21st April 2015 they are expanding their use of ‘mobile friendliness as a ranking signal’. This comes after a previous update that saw the addition of ‘mobile-friendly’ labels to search listings to sign post websites deemed optimised for presentation on mobile devices. But what does this expansion mean?
Google has not released any specifics. It may mean that they are going to start adjusting rankings for searches conducted on mobile; prioritising sites which are mobile friendly. Or it may be something less dramatic such as more visible sign posting on search results pages. Whatever the intent, it is clear Google is executing strategy specifically related to mobile search and when Google is making changes to search we need to consider them when planning websites.